About Us – PT. Indocitra Widhitama Industries

Pioneering Quality and Reliability in Electrical Manufacturing Since 1993.

A Legacy of Quality and Trust Since 1993

PT. INDOCITRA WIDHITAMA INDUSTRIES is a premier Indonesian (PMDN) company specializing in the manufacture of cables and AC power plug sets for the demanding electronics and automotive sectors. With our established trademarks, STANDARD and ROSTAND, we have built a reputation for reliability and excellence.

Our Foundation and Growth

Established in June 1993 with an initial investment of US $1,000,000, our company has grown steadily, now employing a skilled workforce of 200. Our operations are headquartered at Jl. Rumambe, Desa Anggadita, Klari, with a sprawling 10,000 m² manufacturing plant in the industrial hub of East Karawang, West Java.

Commitment to Global Standards

As we expand our reach into international markets, our focus on quality is paramount. We are proud to be certified with the ISO 9001:2015 Quality Management System and the ISO 14001:2015 Environmental Management System. Furthermore, our products are approved to meet rigorous national standards, including SNI 04-6629-3:2006, SNI 04-6629-5:2006 for Cables, and SNI IEC 60884.1:2014 for Power Cords.

Our Vision for the Future

The domestic wire and cable industry is constantly changing, and we are proactively meeting these new challenges. Through strategic organizational renewal, we are reshaping our processes and integrating advanced technologies to enhance our performance. Our goal is unwavering: to achieve the highest standards in Quality, Cost, Delivery, Continuous Improvement, and ultimate Customer Satisfaction.

Guided by the founding principles of mutual trust, respect, and dignity, we believe that the success of our customers and our company is interdependent. This philosophy remains the central theme in all our business dealings.

Our Vision

To become a leader in the field of Electronic Cables and Plugs Manufacturing Industry that refer to SNI and Safety standards.

Our Mission

Growth Strategy

Fast Inovation

Increasing market share and profits quickly through concentration on superior products with fast innovation.

Fast Growth

Achieved more than 50% market share of Power Supply Cord and electronic cable.

Core Competency

Product Leadership

Produce and have superior products that are not owned by competitors

Market Leadership

Mastering existing markets with increased product quality.

People Leadership

Creating the best employees with high skills.

Corporate culture

No Excuses

Dare to accept challenges for the sake of mutual progress.

"We" not "I"

Prioritize teamwork, not individuals.

Fun Workplace

Creating a comfortable and happy work environment.

Our Motto

Seamless Access, Built-in Security

S (Speed)

The ability of a person to do continuous wor in the same form in the shortest possible time.

I (Innovation)

Find something new, make updates that are formed in a product.

P (Professional)

Expert in his field or able to demonstrate high quality in his work. And able to complete in the shortest possible time, effective and efficient and measurable.

State-of-the-Art Manufacturing

Our operations are headquartered at a 7,000 M2 facility in Karawang, West Java. We leverage the latest technology and efficient production processes to ensure every cable and plug we produce meets rigorous customer expectations and dynamic market needs.

State-of-the-Art Manufacturing

Our operations are headquartered at a 7,000 M2 facility in Karawang, West Java. We leverage the latest technology and efficient production processes to ensure every cable and plug we produce meets rigorous customer expectations and dynamic market needs.

A Certified Commitment to Excellence

Our dedication to quality is validated by internationally recognized certifications and prestigious awards. We adhere to rigorous quality and environmental management systems to ensure every product we deliver is safe, reliable, and of the highest standard.

Awards & Certificates